Lifecraft Partner Story – Miki Island with Purpose

Life Craft Training is a Singapore-based learning and development company co-founded by Mohammed Saleem and Jerome Emmanuel. Their mission is to unlock human potential through transformative, purposeful learning experiences, grounded in the belief that every individual has the capacity to grow and contribute meaningfully.

Working across sectors, from empowering at-risk youth to enhancing executive leadership, Life Craft is deeply committed to lifelong development. Their programs use immersive, hands-on learning to inspire transformation and help individuals and teams live and lead with purpose, grounded in values of compassion, courage, and authenticity.

Life Craft x Miki Island: A partnership rooted in Experiential learning

We discovered Miki Island through our connection with Aeqlia’s founder, Oussama Labib, and were immediately drawn to its ability to gamify team development in an engaging, real-world way. Its immersive, structured approach aligns seamlessly with our mission to build leadership, teamwork, and resilience through innovative learning.

What sets Miki Island apart is its adaptability, energy, and practical focus—delivering powerful lessons through active, hands-on experiences rather than traditional lectures or case studies.

Miki Island’s impact in one sentence:
“Miki Island transforms learning into a high-energy, immersive adventure that forges stronger teams, sharper leaders, and deeper collaboration.” Jerome Darien Emmanuel & Mohammed Saleem, Co-Founder & Founder

Real impact through gamified learning

Miki Island’s hands-on, immersive approach has significantly enhanced Life Craft Training’s ability to engage participants and deliver lasting impact. By transforming abstract concepts into lived team experiences, Miki Island brings a fresh energy to leadership and team development.

What Miki Island brought to the table: 

1. Deep Engagement: Gamified challenges make learning fun, meaningful, and memorable.
2. Real-Time Dynamics: Teams experience collaboration, decision-making, and adaptability in action.
3. Lasting Change: The high-energy format creates stronger team cohesion and encourages behavior shifts that stick.
4. Elevated Satisfaction: Clients consistently report deeper insights, higher engagement, and more satisfaction compared to traditional workshops.

How Life Craft Uses Miki Island:

• Team Building: To strengthen trust, collaboration, and communication within teams.
• Corporate Training: Used in leadership programs and executive education to develop performance-ready teams.
• Youth Development (Inspire Program): Builds teamwork and resilience among youth-at-risk.
• Desistor Preparedness (LifeLine Program): Supports personal transformation and mindset shifts for individuals overcoming self-limiting beliefs.

Real Results, Real Impact

Expanded Reach:

• Opened new opportunities with corporates, NGOs, and halfway houses
• Attracted clients looking for fresh, experiential approaches to team and leadership development

Strengthened Brand Positioning

• Reinforced our identity as an innovative training provider
• Positioned Miki Island as a differentiator in a competitive market

Increased Demand & Retention

• Growing interest in repeat sessions due to its customizable, high-impact format
• Successfully retained existing clients by offering something engaging and refreshingly different

Seamless Integration

• Plugged easily into existing programs without disrupting structure
• Amplified outcomes in leadership, team dynamics, and personal growth